Flagship Store Broadway Market

Welcome to 14 Broadway Market

In spring time 2013 there was movement in one of the most charming stores on the now infamous and fashionable Broadway Market East London.

The sound of drilling, hammering, banging and crashing. It was the creation of the William Cheshire Jewellery Store.

After four months of hard work William had created something special, new, and one of  the best stores on the street. A bespoke built jewellery store showcasing the best collections and open to retail customers. The first for William and the first for Broadway Market.

So what?

“I had passed this little shop so many times and noticed a to let sign in the window. At the same time we were moving out of our Hatton Garden workshop. So everything came together and we went for it”.

A home to the brand was created. A “high street” presence and a chance for customers to visit and see exactly what goes in to making William Cheshire jewellery, the passion and care behind it.

The old Broadway Market street in Hackney was the ideal location for William. There was always a tradition of creating and making in East London, but an industry that was fast disappearing. “I felt it was time to get back the relationship with the craft of skilled design and making , with the interest and desire of the customer for something unique, carefully made, fashionable and exciting. Exclusive but not excluding”.

All the jewellery is designed and made right here in the building. The studio/workshop in the basement is a wonderful space to create and make. While the store on the ground floor is becoming a real favourite with locals and visitors from all over the world. Stumbling across this beautiful space to try on jewellery but also enjoy the market and night life of Broadway Market is a total experience. The exciting changes in the surrounds of London Fields and beyond makes William Cheshire part of your destination and venture into East London.

“Escape the politely organised”.

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