Successfully completing a BA honors degree in furniture design Leeds, William moved to London arriving in Shoreditch in 1993. Inspired by what was then a post industrial landscape of warehouses and back streets, the forgotten and lost of East London became home, reveling in the hedonistic times as Shoreditch began to change.
Wanting to pursue his creative ambitions William was employed full time by the Islington based designer Stephen Einhorn. It was here he developed a talent for jewellery, working on projects for Paul Smith, Dunhill and the infamous A Bathing Ape Japan. A large part of his time was spent designing customer commissions and collections for the shop on Upper Street with Stephen. In this vibrant and creative atmosphere William acquired many of the jewellery skills, subtleties and attention to detail he values today.
Setting up his own brand in 2002 William moved into a small, shared jewellery workshop in Hatton Garden, London’s historic jewellery quarter. Designing and making bespoke jewellery and collections for women and men William went on to create a workshop and show lounge within his new studio in the basement of a warehouse on Hatton Wall.
“It’s important to me everything is designed and made in London, searching out the hidden glamour of city life has always stimulated me, inspiring jewellery for the modern lovers of our city”.
During this period William showed new jewellery collections at trade shows in London, Paris, Munich and Tokyo. As a result began to stock some of the best independent jewellery stores in the UK. Plus seasonal jewellery collections for cult Anglo/Japanese brand Silas & Maria.